Hermès launches Shang Xia brand in China

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Hermès has opened its first boutique for its new brand Shang Xia — a bold strategy that highlights China’s growing importance to luxury goods companies.

The store, a picture of minimalist chic, offers clothing, home furnishings, shoes and tableware — a collection inspired by tea, and made from traditional Asian materials such as bamboo, cashmere and porcelain.

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shang xia store 468x311 Hermes launches new brand in China
shang xie hermes china boutique store shang xie hermes china boutique store shang xie hermes china boutique store shang xie hermes
In front of the store, artisans put their skills on display for the widely anticipated opening, making tea cups enveloped in an intricate web of woven bamboo.

Shang Xia means "Up Down" in Chinese and "The idea is to bring the
Hermès philosophy to China, to create a Chinese Hermès", chief executive Thomas said.
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http://www.luxuo.fr/wp-content/uploads/hermes-kelly-long-wallet.jpg
shang xie hermes china boutique store shang xie hermes china boutique store shang xie hermes china boutique store shang xie hermes
The brand, which will be run as a separate entity, presents a unique China strategy for an international fashion house: building a brand from scratch around a blend of traditional Chinese craftsmanship and contemporary design.
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via AFPrelaxnews
Photos: Philippe Lopez

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