Ermenegildo Zegna Winter 2012 Show + Backstage

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Ermenegildo Zegna opens its second century with the premier “LIVE-D” fashion show experience. The Fall/Winter 2011 collection will be presented with a convergent reality experience, created in collaboration with director James Lima (who was a visual consultant on the film Avatar).


For the first time a fashion show will be a multi-sensory “LIVE-D” experience that suspends the spectator between cinema and live performance. Backstage models are filmed in the ‘Green Room’ using cutting edge film technology. Front of house these images are projected on a 11m x 5m giant screen in real time against a 360° filmed background, coinciding with the models arrival on the runway.


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Some men live between two worlds, carrying in themselves a blend of West and East just as perfectly balanced as Yin and Yang. You can find them in Europe or America, although business, love or destiny will inevitably set their path towards the East. Ermenegildo Zegna celebrates these fascinating and deeply contemporary individuals by devoting the 2011 Fall/Winter collection to China, a country very well known to the brand: Zegna arrived there first 20 years ago, and has been successfully established ever since.


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The Chinese ability for shaping their destiny serves as an inspiration for rigorous clothes, borrowing some of their appeal from Chinese Revolution uniforms and mixing it with the flawless and hypermasculine style of 1940s clothing. Their sober palette can be seen as a perfect passport for travelling to far countries and distant cultures. Anthracite greys turning to black, tea and mahogany tones ranging from red to brown and touches of bamboo green, revealing unexpected, shiny silk details woven with the image of a celebrated piece of classical Chinese art*. This unique detail, more or less visible, rendered in lacquer red or bronze, is the trademark of the entire collection.


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Silhouettes are defined by straight shouldered three-button suits and jackets, as well as streamlined high-cuff trousers, to be worn with snug raglan overcoats. The sporting attitude is echoed by utility touches and tweed-effect or macro Prince of Wales fabrics. Moving away from their usual roughness, Zegna reinvents them as sumptuous, bi-color “Cashmere Duo”. The new ”Cashco Goffrato” waffle fabric makes its debut, interweaving worn-looking cotton and wool. Paying homage to the Chinese theme, the collection's only wool pinstripe, the “15milmil15”, hints at the shape of bamboo canes.


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Watch the Ermenegildo Zegna Winter 2012 show below:



Meanwhile at the backstage...

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