Fendi's tribute to the Royal College of Art





Fendi has celebrated the opening of its new store on Sloane Street with a special tribute to the Royal College of Art and British design. Students from the Royal College of Art Design Products Department have been invited, under the guidance of British designer and former Royal College of Art student Simon Hasan, to create special window displays incorporating innovative uses of Fendi's signature craftsmanship techniques along with discarded materials which has been unveiled on September 17th. On the opening night students created a site-specific design installation, showcasing the creative process that lead them through their projects. This collaboration represents the wonderful cross-pollination between the worlds of fashion and design, illustrating the deep affinity that exists between creativity, function, research, experimentation, heritage and future. 



A Fendi celebrou a abertura da sua nova loja na Sloane Street, com uma homenagem especial ao Royal College of Art and British design. Os estudantes do departamento de Design de Produto da Royal College of Art foram convidados, sob a orientação do designer britânico e antigo estudante da Royal College of Art, Simon Hasan, para criar uma montra especial incorporando técnicas de artesanato da Fendi com materiais descartados, tendo sido revelados no doa 17 de Setembro. Na noite de abertura os alunos criaram uma instalação de design, apresentando o processo criativo que os guiou através dos seus projetos. Esta colaboração representa a grande polinização cruzada entre os mundos da moda e do design, ilustrando a profunda afinidade que existe entre a criatividade, função, investigação, experimentação, herança e futuro.

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