On 3 July, Louis Vuitton opened its first store exclusively dedicated to fine jewellery and watchmaking along with its first fine jewellery workshop at 23, Place Vendôme. The location is just a few metres away from 4, rue Neuve des Capucines, the historic address where in 1854 Louis Vuitton established his very first store and the birth of the Maison’s world-renowned savoir-faire.
Precious stones from all over the world come to their journey's end here in the expert hands of men and women who will create exceptional pieces that will recount and celebrate the continually renewed legend of l’Ame du Voyage that is unique to the Maison Louis Vuitton.
Louis Vuitton has entrusted architect, Peter Marino with the layout and interior design of this exclusive building. In creating the dreamlike project, the architect paid special attention to the choice of the materials used, such as the straw marquetry, whose intricate simplicity contrasts but does not jar with the sumptuousness of the pieces on display.
Taking its inspiration from far-off destinations and world cultures, L'Ame du Voyage, (the Spirit of Travel) Louis Vuitton’s fine jewellery collection, designed by Lorenz Bäumer, sees its third interpretation in Paris. This new collection has been conceived to recall a stroll along the famous route that would have led the young Louis Vuitton from the Arc de Triomphe to the Tuileries Gardens and finally to the Place Vendôme.
No dia 3 de Julho, a Maison Louis Vuitton abre a sua primeira loja dedicada exclusivamente à alta joalharia e relojoaria com o seu primeiro atelier de joalharia na Place Vendôme, 23. O local fica a poucos metros do número 4 da Rue Neuve des Capucines, a morada histórica onde em 1854 Louis Vuitton instalou a sua primeira loja, berço do mundialmente reconhecido savoir-faire da Maison. Pedras preciosas de todo o mundo chegarão aqui ao fim da sua viagem nas mãos de artesãos especializados que lhes darão o brilho de uma nova vida em esplendorosos conjuntos de jóias. Serão criadas peças excepcionais que irão recontar e celebrar a lenda continuamente renovada de L’Ame du Voyage característica da Maison Louis Vuitton.