Tod's presented its Spring-Summer 2013 Signature collection in Paris on October 1st at the Italian Embassy in Paris, in a party hosted by Tod's president and CEO Diego Della Valle and guest of honour Scarlett Johansson.
As it was expected, the event had a glamorous and high-tech atmosphere, reflecting the DNA on Tod's with a mix between the luxury of the Italian Embassy and a video edited by Nowness.
The Tod's Signature spring-summer 2013 collection is celebrated with the "Electric Signature" video, where a futuristic neon cityscape eploring the interplay of light on material takes us to a new and vibrant world:
Diego Della Valle and Scarlett Johansson welcomed their guests in the exclusive setting of the Embassy of Italy in Paris. Among the famous names they were Erin Wasson, Jessica Stam, Marie Angie Casta, Giovanna Battaglia, and personalities from the world of entertainment, media, politics and economy.
Diego Della Valle, Scarlett Johansson and Andrea Della Valle
Diego Della Valle and Marie Ange Casta
Francesco Carozzini and Franca Sozzani
Andrea Della Valle and Stefano Tonchi
Virginie and Prisca and Jenna Courtin Clarins
Watch the video of the event below: