Berluti has launched its first advertising campaign, featuring Pierre Casiraghi and Jeremy Irons. Since 2011 on the hands of one of my favorite men's fashion designers, Alessandro Sartori, the iconic luxury men's label Berluti's debut campaign was shot by Jean-Baptiste Mondino and it seeks to rediscover the points of origin of the gentlemanly style and elegance, the DNA of Berluti.
I am quite excited for this campaign, not only because of how spectacular it has been Berluti's global expansion over the years, but also because of Pierre Casiraghi starring the campaign, personally one of my beloved ones from the Casiraghi clan.
Jeremy Irons for Berluti
Jeremy Irons traces his own personal heritage to the influence of another figurehead of the English acting establishment: Peter Sellers. An initiation then, in the ways of the stage, the spoken word, and an English elegance that’s so perfectly punctuated by a pair of Berluti boots. Similarly, Pierre Casiraghi envisions the source of his cultural initiation as none other than Jacky Ickx, hero of the automobile circuit and symbol of that fast-paced and fearless existence that finds its apogee in the sporting chic of Monaco and the clean cut of a Berluti suit.
Berluti’s products have always upheld a certain way of life that’ as crucial to its proponents as Berluti’s savoir-faire is to its craftsmen. Much like the careful cultivation and transmission of craft, this sense of style, this way of life, has been passed down through the generations, giving the Berluti name a resonance as relevant now as it ever was.