Giorgio Armani's Frames of Life eyewear campaign is back in 2013 full of new surprises. On the new campaign, the setting of Frames of Life is a café in a big city square, with a constant flow of people coming and going.
The frames represent the timeless design drawing on the iconic shapes of Giorgio Armani, revisiting in a contemporary fashion with new materials and colors, artisanal details and innovative technological features.
The story is played by 4 characters: Luc, Carlos, Nina, and Lucille and Adrian. This creates a medley of different stories, hopes, and emotions, tied together by a common element: their Frames of Life eyewear. Each snapshot captures a real life moment in the life of the character which you can watch on the videos below:
- Luc, a writer whose first work has just been published:
Luc wears an ultralight titanium optical model, with thin temples and the unmistakable curled tips. The streamlined frame with its round-shaped lenses is so light it feels like wearing nothing. Available in black, gold, and bronze, all with a matte finish.
- Nina, a talented cellist player seeking her first gig:
Nina wears glasses with a strong, confident personality and a touch of retro that hides advanced technology details and sophisticated research in materials. The color combinations available include: black with grey leather spoiler, olive green with brown leather spoiler, and speckled havana with black leather spoiler.
- Lucille and Adrian, the lovers:
The architect's choice is a refined, structured model with marked retro style in the details, like the characteristic metal double bridge and metal rivets. In all color versions, the acetate is specially processed to give a slightly rough texture to the frame; available in classic black, havana, honey, grey, and red. Crystal lenses for all versions.
Adrian's partner Lucille, herself an architect, wears an elegant oval-shaped model with a retro taste in the metal rivets of the front and tips, as well as in the scratched finish of the acetate frame that creates a matte effect. Available in five colour versions: black, blue, water green.
Note: This article will be updated with the video of Carlos when it gets released.