PPR is now officially renamed Kering after the general Assembly vote held in Paris yesterday, June 18th. Following a complete transformation undertaken since 2005, PPR announced on 22 March 2013 its project to adopt a new name, Kering, to reflect its new identity.
Kering is now a cohesive, international group focused on a single business: the design, manufacture and marketing of apparel and accessories, across an ensemble of powerful brands, all with strong potential for growth, in two segments: Luxury and Sport & Lifestyle.
Last but not least, Kering has released the latest video of its Kering Stories series in collaboration with French fashion blogger Garance Doré, called 'Creativity'. Go behind the scenes of some of the world's most prestigious brands with Boucheron, Balenciaga, Stella McCartney and many more, to understand how the Group thrives to protect the creative side of its brands.