Vacheron Constantin and Tasveer promote the art of photography in India


Jyoti Bhatt

Vacheron Constantin echoes its key values in India by partnering Tasveer through its ‘Season 8’ photography exhibitions in the country this year. Brilliant works of the avant garde photographers such as Andreas Volwahsen, Karen Knorr, Michael Kenna, Jyoti Bhatt and a collection of rare photographs by Women in Indian Photography 1850s-1950s’ explore how photographers and curators look back at the history of art and reinterpret it for the 21st century. The retrospective photographs in Tasveer's Season 8 illustrates and recalls the art, culture, heritage and architecture of India with an innovative vision.
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There is a marked energy of modern India with a defined link to the past and to history, seen afresh. Taking you through a journey from the 13th century temples of Konark captured progressively by Andreas Volwahsen to Karen Knorr’s staged juxtaposition of animals in old-glorious interiors giving photographs a classic yet contemporary emphasis. Along the way, the exhibitions explore the poetry of the natural landscapes of Asia over the years in the work of Michael Kenna; the folk traditions and aesthetics of rural India in the work of Jyoti Bhatt; and the changing representation of Indian women in a special collection showcasing women from the colonial era to Bollywood.
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Gulbarga view over the roof of Gulbarga mosque low

Seen individually these exhibitions are designed to address specific areas of visual culture and art history through the eyes of powerful voices from the world of photography. The complete range of photographs from Season 8 will travel through the year across Tasveer and its partner galleries in Mumbai, Kolkata, New Delhi, Bangalore and Ahmedabad.
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Vacheron Constantin can first trace their ties to the Indian market when it sold its first watch here in 1849, at around the same time that photography itself arrived on India's shores following its invention in Europe. Twenty years later, Jacques-Bathélémy Vacheron’s grandson, John Roux, traveled to Mumbai for prospection. He returned to Geneva in 1872 with several orders in his briefcase. In the following years, many more fine watches were ordered by Maharajas and ruling elite. This was the golden age of travel, technical ingenuity and trade and therefore a time of great exchanges in the arts between Europe and the East. Indian clients were inspired by the precision and unmatched quality of Vacheron Constantin timepieces, and the enriched art and culture of India became an endless inspiration for the brand.


Gateway of India, Mumbai, 2006

2 comments:

  1. AnonymousJuly 30, 2013

    love the pic of the gulbarga mosque

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  2. Gorgeous India! The images are wonderful!
    http://balearaitzart.blogspot.com.au/

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