Bottega Veneta opens its first Maison in Milan

Bottega Veneta has opened its first Maison in the world, in the prestigious location of Via Sant’Andrea 15 in Milan. The new store represents an addition to the historic flagship located at Via Montenapoleone 5, thus becoming the second Bottega Veneta boutique in the heart of Milan’s high-fashion district.

The two addresses are distinct points of reference for luxury shopping, respectively characterized by their assortment and exclusive shopping experience. The Maison showcases the entire brand product range including women’s and men’s ready-to-wear, handbags, small leather goods, luggage, eyewear, shoes, watches, fragrance, fine jewelry and jewelry, as well as furniture and items for the home.

The boutique's ground floor is dedicated to men and women’s areas with respective entrances, while the upper level features Bottega Veneta lifestyle in addition to showcasing the Furniture and Jewelry collections. Spaciousness and intimacy are perfectly balanced, in order to ensure an exclusive shopping experience in line with the positioning of the brand that is synonymous with discreet and understated luxury. The interior of the Maison was conceived and designed by Tomas Maier, Bottega Veneta Creative Director, to center upon the idea of lightness. Lending to the overarching luminosity of the space is the presence of large windows, balconies, and a glass-encased courtyard surrounded by vaults and columns in Montorfano stone, with a fountain at its center.

Notable design features include walls covered with suede, mohair furniture upholstery with leather details, Wilton wool carpets, and hidden light fixtures that create an original effect and the sensation of three-dimensionality. The entrance area features Venetian terrazzo made with marble in light Asiago pink, botticino, arabesqued red and Verona white. A curved stairway, in extra light glass, tulipwood and bronzed metal, illuminates the materials that significantly compose nearly all tables, displays and details of the furniture within the store, beside additional fabrics such as ultrasuede and velvet. A luminous palette permeates the space, with shades ranging from varied greys found in the men’s area to neutral beiges to pale pinks, as featured in the women’s area.

Miroslava Duma

Anna dello Russo and Tomas Maier

No comments:

Post a Comment