H&M reopens its Lisbon store



It's not usual for me to write on fast-fashion brands on Maison Chaplin, although as it takes more and more space among the new generation of luxury consumers, it makes all sense to write about some highlights here.

One of these brands is H&M, which has reopened its (huge) iconic store at Chiado, a premium location in the heart of Lisbon. The opening of the new H&M store brought many national celebrities, like international models Luís Borges, Ruben Rua, and Raquel Prates, just to name a few.
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The fun and sophisticated spirit of the Boemian women of the 21st century is the inspiration for H&M Studio Fall-Winter 2014 collection, featuring charming, casual style and always ready to party. For men, the collection goes mod modern, mixing the Parisian style with London attitude and the elegance of New York. h&m fashion trends h&m fashion trends h&m fashion trends h&m fashion trends h&m fashion trends 
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The party outside the H&M store in Lisbon
Hologram show presenting the H&M Studio Fall 2014-15 collecion

Raquel Prates

Luís Borges

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