'Culture Chanel' Exhibition in Shangai

The Museum of Contemporary Art, Shanghai

Until 14 March 2011, the Museum of Contemporary Art, Shanghai will host the exhibition "Culture Chanel". This exhibition is organized with the support of the House of Chanel and is curated by Jean-Louis Froment, a well-known figure in the contemporary art and design worlds.


CHANEL ambassadress Anna Mouglalis, visiting the exhibition. Anna wears a black tweed suit from the Cruise 2010/11 collection

Occupying both floors of the museum space, "CULTURE CHANEL" has been developed around five themes: Origin, Abstraction, Invisibility, Liberty and Imaginary. The exhibition highlights the historical and creative dimensions of the House of Chanel.

The exhibition interprets Mademoiselle Chanel's universe through her designs, her iconic pieces and her literary and artistic inspirations. Throughout her life Mademoiselle Chanel was close to the greatest artists of her time, including poets Jean Cocteau and Pierre Reverdy, painters Pablo Picasso and Salvador Dali and composer Igor Stravinsky.


For the Interactive room, a hi-tech multi-touch table has been specifically built for the exhibition. Twelve people can watch at the same time, and in high definition, the most memorable films created by CHANEL. The creative heritage of the House of Chanel is perpetuated, from Mademoiselle Chanel to Karl Lagerfeld, in the form of a dialogue established between authors and between artists.

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