Excelsior Milano announced the first brands selected for the new concept store to open in Sep 2011 in Milan

Antonia Giacinti - founder and owner of the groundbreaking ANTONIA boutique in Milan - Artistic Director of the project Excelsior Milano by Coin Group, unveiled the first brands selected for the exclusive concept store.


Designed by Jean Nouvel, to open next September 2011, Excelsior Milano will become the new cutting-edge shopping destination, conceived as a creative experience for the globetrotter and cosmopolitan-minded customer always looking for new aesthetics.
The brands selection has been carried out by Antonia’s consulting buyer team in collaboration with Excelsior Milano.

Maison Martin Margiela, Dries Van Noten, Marni and Givenchy, Proenza Schouler and Zafliani, Joseph and Helmut Lang, Christian Loubutin and Pierre Hardy, Repetto Brian Atwood and Sergio Rossi along with Phillip Lim 3.1, Vanessa Bruno and Isabel Marant are just some of the designers chosen by Antonia.

As for menswear, the research was focused on Haversack, Nigel Cabourn, Band of Outsiders, Balmain, Neil Barrett, Golden Goose, Nanamica and many other international ones.

The shop in shop spaces will host prestigious names such as Tiffany&Co, Valextra and La Durée.

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