Last March, two legendary addresses in the world of Fashion – CHANEL 31 rue Cambon and COLETTE 213 rue Saint-Honoré – were blending their creative talent to open an ephemeral boutique at 336-340 rue Saint-Honoré. The boutique was set in the industrial surroundings of a former garage turned into a giant living display space.
This spontaneous and eclectic installation combined fashion, visual arts and musical performances, resulting in a fun-fuelled, creative mix and match by CHANEL and COLETTE with a rock ‘n’ roll vibe. The headlining creations from the CHANEL 2011 Spring-Summer collection aroused curiosity when juxtaposed with a selection of pieces from young designers chosen by COLETTE.
Photos by Sebastien Pais Dias