Ermenegildo Zegna and Flos worked together on the occasion of the 2011 Salone del Mobile – Euroluce, which sees Zegna’s global store in Milan become a showcase for two lighting products from Flos: Net by Philippe Starck and Kelvin LED by Antonio Citterio with Toan Nguyen.
The longstanding reciprocal admiration and deep esteem that link the two brands this
year led to the idea of uniting their two particular trades, of joining the world of fashion to that of design to create a space where Net and Kelvin LED had an ideal dimension for public exhibition.
Ermenegildo Zegna’s global store in via Montenapoleone in Milan, designed in 2007 by
Peter Marino and lit by Flos, has for this occasion become a window for Philippe Starck’s latest creation, a lamp that illuminates and at the same time transmits images of the worlds of Zegna and Flos thanks to 2nd generation iPads or iPhones mounted on the lamp itself, while Kelvin LED comes in an innovative version with a photoelectric cell and a mud color exclusively for Zegna. The boutique’s two large windows, dedicated for the occasion to creations by the two designers, will be crossed by the unmistakable woolen thread typical of the world of Zegna plaited with the electrical cord of Flos creations.