To open a flagship store is always a unique event that gives to a brand a lot of energy. Especially to Stone Island, who decided to conceive its stores more as a ‘design pieces’ showcase than a ‘clothes container’. The latest opening, on May 28th, has been in Riccione, a city known for its great daytime beaches, and spectacular nighttime’s discos. The address is Viale Ceccarini 34, the main shopping and bar avenue. The shop opened just a few days before the opening of the shop in shop” of Forte Village in Sardinia and precedes the opening of Stone Island's Parisian flagship store, but this is another story and will be another post….
Above’s a video, shot the day before and the day of the opening.