Saint Laurent Paris: opening soon

Saint Laurent Paris

Opening soon


1 comment:

  1. Sadly, this logo is very disappointing. Helvetica is a much overused & overrated font. The gimmicky NT ligature does not really improve it. More importantly, the fit with an overspaced Copperplate gothic is not very obvious.

    The main reason to hope is that great designers are very rarely good with typographic / graphic design. The exceptions being obviously Yves Saint-Laurent & Dior who both used Cassandre ; Balenciaga recently used Ian Party ; Louis Vuitton, Brioni, or Yves Saint Laurent Beauté have used Jean-François Porchez !