Fondazione Prada presents a new exhibition in Venice

“When Attitudes Become Form: Bern 1969/Venice 2013” exhibition

Fondazione Prada presents between 1 June and 3 November 2013 at Ca’ Corner della Regina in Venice an exhibition entitled “When Attitudes Become Form: Bern 1969/Venice 2013”. Curated by Germano Celant in dialogue with Thomas Demand and Rem Koolhaas, the project reconstructs “Live in Your Head. When Attitudes Become Form,” a show curated by Harald Szeemann at the Bern Kunsthalle in 1969, which went down in history for the curator’s radical approach to exhibition practice, conceived as a linguistic medium.

“When Attitudes Become Form: Bern 1969/Venice 2013” brings together the original works presented at the Kunsthalle and Schulwarte; site-specific interventions “reenacted” directly or in association with the artists and their Estates; plus a selection of photographs, videos, books, letters, ephemeral objects and other original materials relating to the 1969 show and its context. The exhibition also includes unpublished materials from the Szeemann archive. The purpose is to revisit the Post-pop and Post-minimalist art research of the time, ranging from Process art to Conceptual art, Arte Povera and Land art, that was developed internationally during the mid-1960s.

"With “When Attitudes Become Form: Bern 1969/Venice 2013” the Fondazione Prada is reflecting on the notion of the reproducibility of an exhibition through an attempt to broaden the idea of the remake-a common and frequent practice in other cultural domains, such as cinema and music-to the field of art. (...) The intention of replicating an exhibition and making it available, today, in both its component parts and its entirety, and of reproducing the concept of the exhibition and its physical presence, is to re-establish a more extensive and mysterious relationship in its dynamics: the relationship between works and the public."
- Miuccia Prada and Patrizio Bertelli
Presidents of the Fondazione Prada

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