"Cärpe-díem mañana" is the name of the Tommy Hilfiger Fall/Winter 2013 campaign, featuring "The Hilfigers". The campaign is shoot by Craig McDean, styled by Karl Templer, and creatively directed by Trey Laird of Laird + Partners.
In its seventh season, the "The Hilfigers" campaign continues to be the perfect embodiment of the preppy heritage and irreverent spirit of the Tommy Hilfiger brand. On the campaign, Tommy Hilfiger said:
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"The university traditions and the preppy look, Ivy League style, are some of the primary inspirations of our design and the starting point for our reference style," "It was exciting to shoot this campaign in a place that embodies the heritage of our brand. There is no better scenario for extol our collegiate inspirations, influences of British tailoring and rich fabrics for the Autumn/Winter 2013 collections."