Guy Laroche Fall 2015 Campaign by Daniel Sannwald

For his first collection for the iconic house of Guy Laroche, Adam Andrascik pays homage to the founder’s vision, adding bold, sexy elements, such as plunging v-necks and oval cutouts, reminiscent of some of Guy Laroche’s 70s pieces, while combining it with Adam’s signature take on deconstruction.

To strengthen this new direction, Guy Laroche teams up with Daniel Sannwald for its Fall 2015 Campaign. This collaboration was built around the idea of a cinematographic shoot, focusing on an intimate, romanticized portrayal of a modern feeling, on par with a more youthful, fashion forward client for Guy Laroche.

The Guy Laroche Fall 2015 collection juxtaposes masculine classics with languid silhouettes: printed leather biker jackets and deconstructed trenchcoats contrasted by figure-hugging knitwear, and dévoré brocade skirts. The latter texture, key to the maison, is now reworked as an accentuated mix of textiles.

The ink-up artistry also appears in tattooed leather pieces, something the designer experimented with on his own line and is pushing further today. This makes for a sexy yet androgynous collection, with relevant but lush pieces for a bold, urban woman.

No comments:

Post a Comment